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The Corporate Purpose
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A Taste of Goodness Matters

Ever wonder where corporate purpose pros gather to share best practices? Wouldn't it be nice to get a behind-the-scenes look at how some of the world's most purpose-driven companies run their programs and create next-level impact? You're in the right place.

Something magical happens when 1,000+ changemakers like you come together to share tactical tips and ide8 on the future of purpose — and it all happens at Benevity's Goodness Matters conference. And for the first time ever, the conference is open to the public for one day! Ready to see what the hype is all about?

  • ✔  Uncover the latest trends in corporate purpose
  • ✔  Hear success stories from 10+ trailblazing companies and nonprofits across industries and company size
  • ✔  Receive a personalized list of folks to connect with who have similar interests or social impact goals — so you can expand your network
  • ✔  Join the Goodness Happy Hour to do some good (with a surprise from Benevity!)

Ericka Huggins

Human Rights Activist, Poet, Educator and Black Panther Party Leader
Spirituality: The Key to Sustaining Activism

We've proven that we can mobilize to shift our culture and change the world. But, it can be hard to keep showing up when we're constantly faced with new challenges. Ericka will share her unique perspective on the importance of spiritual practice in sustaining activism and promoting social change.

Bryan de Lottinville

Benevity Executive Chairperson
The BIG Trends in Corporate Purpose

Trust. It takes a long time to build and can easily be broken. Bryan de Lottinville will dive into what this means for our companies and how a not-so-secret superpower — ahem, corporate purpose — is the key to unlocking deeper, more authentic connections with our communities, customers, employees and anyone else who interacts with our brands.

Day 1 Agenda

No matter where you are on your corporate purpose journey, the agenda is packed with sessions to help you elev8 your view of impact, and then give you the tools and insights you need to move the needle on critical social issues.  

Our world is shifting, and trailblazers in our community have been some of the first to crack the code on helping their people stay connected, expanding the meaning of impact, deepening their customer loyalty and addressing important social issues like racial equity and justice.

SEE FULL AGENDA

12:00-12:10

Conference Kickoff

Sona Khosla, VP, Marketing, Benevity

12:10-12:40

The BIG Trends in Corporate Purpose

Bryan de Lottinville, Executive Chairperson, Benevity

Trust. It takes a long time to build and can easily be broken. Bryan will dive into what this means for our companies and how a not-so-secret superpower — ahem, corporate purpose — is the key to unlocking deeper, more authentic connections with our communities, customers, employees and anyone else who interacts with our brands.

12:40-12:50

Break & Invigor8

Take some time to stretch, refuel and look away from your screen.

12:50-1:05

Coffee Chat With Bryan

Ask Bryan anything in this moderated Q&A!

1:10-1:55

Keynote

Spirituality: The Key to Sustaining Activism

Ericka Huggins

We’ve proven that we can mobilize to shift our culture and change the world. But it can be hard to keep showing up when we’re constantly faced with new challenges. Once a Black Panther Party leader and political prisoner, and now a human rights activist, poet and educator, Ericka Huggins shares her unique perspective on the importance of spiritual practice in sustaining activism and promoting social change.

1:55-2:05

Break & Invigor8

Take some time to stretch, refuel and look away from your screen.

2:05-2:35

Granting in Times of Crisis

Noah Salata, Community Partnership Consultant, American Family Insurance Dreams Foundation, AFI
Christy Duncan-Anderson, Executive Director & President, Albertsons Companies Foundation

With increasing expectations on companies to solve serious social problems, combined with the continued challenges that 2020 brought on, community investment programs have become more important than ever. Hear how Albertsons Companies Foundation and AFI pivoted their granting strategies to meet the moment — and saw their community impact grow.

2:05-2:35

No Pressure, No Diamonds – How to Pivot Your Employee Engagement Program in the “New” Virtual Normal

Jennifer Beason, Global Program Director for Social Entrepreneurship, SAP
Eva Klingbeil, Project Manager, SAP Corporate Social Responsibility, Global Corporate Affairs SAP SE, Germany

With the world of work becoming mostly virtual, engaging employees actively and meaningfully has become a rising challenge. See how SAP pivoted their employee engagement program to a virtual setting while remaining committed to their goals around skills-based volunteering. From creating a virtual pro-bono program from scratch to using Missions and volunteer opportunities to engage employees and track progress and impact — learn how they did it!

2:05-2:35

Drive Maximum Impact: Community Investment and Holistic Approaches

Emma Housman, Program Manager, Xylem Watermark, Xylem
Angie Ruddell, Engagement & CSR Manager, Empower Retirement

How can you continue to engage all of your people when the status quo doesn’t cut it anymore? Hear how Xylem and Empower drove deeper impact in a tough year by finding new and creative ways to catalyze engagement with employees, partners and nonprofits.

2:40-3:00

Goodness Happy Hour

Now this is going to be a GOOD time! One of the truly unique things about Benevity’s culture is the incredible passion, purpose and rare talents our people bring to work every day. So, this is an opportunity to get a peek into what makes our people tick.

Grab a snack, get your family to join, and discover our crew’s hidden talents while supporting some causes that are near and dear to their hearts — with a little extra something from us.

3:05-3:35

Bringing Customers Into Your CSR Journey and Infusing Purpose Into Your Product

Urmi Bhayani, Program Manager, Give with Bing, Microsoft

Give With Bing, a new feature launched in 2020, is reinventing how people give back — one search at a time! It allows people to earn Microsoft Rewards points by  searching on Microsoft Bing. The rewards earned by the user are automatically donated at the end of each month to one of 1.4 million eligible nonprofits, chosen by the user. This session will cover the inspiration and strategy behind Give with Bing and the virtuous cycle that can help individuals, your company and the nonprofits who receive these donations make a bigger impact.

3:05-3:35

Innovation and Adaptability: Growing the Power of Goodness Through Volunteering

Mark Stevens, Director of Corporate Social Responsibility, Ciena Corporation
Allison Fary, Senior Program Manager, Corporate Citizenship, TELUS

Hear how TELUS and Ciena took a leap and began rewriting the volunteering playbook when giving time and talent seemed impossible.  Find out exactly how they are making the shift to virtual volunteering and pivoting their program design — and how it’s leading to unparalleled volunteering engagement and impact.

3:35-3:45

Break

Take some time to stretch, refuel and look away from your screen.

3:45-4:15

Creating a Culture of Giving

Chloe Mansfield, Community Relations Analyst, Gibson Energy

One year after launching in 2019, Gibson Energy experienced tremendous success with their employee giving program in 2020. Learn how building a culture of giving through leadership and creativity helped them exceed 80% program participation!

3:45-4:15

Using Data to Drive Goodness Strategies

Tesa Pagulayan, Program Specialist, Social Impact, Atlassian

Atlassian was not satisfied with only measuring program participation and wanted to find a way to get a deeper engagement measurement. Hear how they developed their program scorecard, which has provided deeper insights to inform future planning and empowered their people to take more action. Plus, find out how these new measures and plans helped Atlassian pivot more quickly and make more informed decisions in response to the COVID-19 pandemic.

“Goodness Matters was truly an industry conference, perfect for CSR professionals representing programs on any size or maturity. I laughed, cried, and had more A-Ha! moments than I care to admit. Every CSR professional NEEDS this conference!”

— Hilary Kendrick, Sr. Specialist, CSR, Finastra
“Never have a been to a conference where there was one unified goal among all attendees. The energy, camaraderie and focus was AWESOME! Great people, great learning experience.”

— GM2020 survey response
“I recommend Goodness Matters to anyone wanting to take their programs to the next level.”

— Erin Alcaraz, Strategic Programs Manager/Donation and Volunteer Matching, Intel Foundation.

A Snapshot of GM2020's Purpose-Fueled Attendees