Luvvie Ajayi Jones

New York Times Bestselling Author, Speaker and Podcast Host
Getting Uncomfortable

Luvvie Ajayi Jones is a New York Times best-selling author, speaker and digital strategist who thrives at the intersection of comedy, technology and activism. A 15-year blogging veteran, she is the voice behind Awesomely Luvvie, a widely respected humor blog that covers everything pop culture — from TV, movies and technology to travel, race and life’s random adventures. In addition to her blog, Luvvie communicates to her worldwide fans and followers through her Facebook Watch show and podcast, Rants and Randomness, as well as through her social media platforms.

It was her blog that inspired Luvvie’s debut book, I’M JUDGING YOU: The Do-Better Manual, which was released in September 2016, and instantly hit the New York Times best-sellers list. It is a collection of essays that critiques our fame-obsessed, social media–centric lives, while encouraging us to do better. The book is the good, yet snarky, angel on your shoulder, in word form. I’M JUDGING YOU was recently re-released in hardcover with a bonus chapter and is currently being developed into a series for television.

The drive to leave the world better than she found it is the foundation of her work with The Red Pump Project. In 2009, she co-founded The Red Pump Project, a nonprofit that raises awareness about the impact of HIV/AIDS on women and girls. Red Pump’s work has earned them a Congressional Record from the U.S. House of Representatives and Resolutions by the Illinois State Senate as well as the City Council of Chicago. They’ve been featured on the Huffington Post, in EBONY Magazine, the Chicago Sun-Times, A&U Magazine, NBC and more.

Luvvie’s work as a culture critic and activist has brought her much acclaim.

She was selected as a part of Oprah Winfrey’s inaugural Supersoul100 list in 2016, as someone who “elevates humanity.” She was voted as the Influencer of the Year at the 2016 Iris Awards and was chosen as a 2015 Black Innovator by XFINITY Comcast. She is also a past winner of the Women’s Media Center’s Social Media Award for using her voice and humor for pop culture critique and gender and racial justice.

Luvvie was a former contributing editor and columnist for TheGrio, wrote Scandal recaps for Vulture, and has written for EBONY, Clutch Magazine and Uptown Magazine. She has been featured by ESSENCE, Good Housekeeping, Chicago Sun-Times,,, Black Enterprise, The Root, BET and more.

Her book Professional Troublemaker: The Fear-Fighter Manual drops March 2, 2021 and is available for preorder.

Luvvie Ajayi Jones

Closing Keynote